Entries by Elio Esposito

6 Hashtag Campaign Tracking Tools for Social Media Marketers – Best Of

Hashtags are an important aspect of social media strategy. They help organize conversations around a topic, create massive insight for marketers to understand what drives shares and likes from users, and can become a lever for enabling brand influence. Hashtags are also a way to connect several campaigns together, even those managed offline (there are […]

The Guardian view on translation: an interpretative and creative act

Editorial: Translators bring with them their personalities and prejudices. So it matters that a woman has finally tackled the Odyssey Odysseus killing the suitors of his wife, Penelope, on the island of Ithaca. Illustration: Culture Club/Getty Images Translation is always an interpretation: an act of creation that also, paradoxically, demands a fierce loyalty to the […]