“Did you write in English back home? Who edited it to make sure it wasn’t wrong?” Being an immigrant journalist in the U.S. comes with a truckload of microaggressions. While the current political scenario has presented itself as a living nightmare for refugees and immigrants alike, language and accents has been one subject that people […]
Customer experience is all the rage at the moment. The talk is all about touch points and the customer journey, from ad to call center. But companies are missing out if they’re not thinking about the words used on that journey. I love hotels. Especially luxury hotels. Who doesn’t enjoy a little pampering every once […]
‘Google doesn’t always have the nuances necessary for correct translation.’ Photograph: Graham Turner for the Guardian’ It’s easy to feel intimidated by the prospect of selling in another language. According to research from the British Council, around three-quarters of British people don’t speak another language well enough to have a basic conversation, let alone sell […]
