It’s often said that Great Britain and the United States are two countries separated by a common language. The same applies to the United States and Canada, especially when it comes to slang. While Canadians are typically chided aboot their accents and for saying “eh?”, Canadian slang is largely unheard of south of the border. So, dear […]
The Mother-Tongue Principle: Hit or Myth? An experiment performed at the Dutch National Translation Conference demonstrated that the “mother-tongue principle” is no guarantee of quality. One of the hottest of hot potatoes in the translation industry, and the Dutch translation industry in particular, is something called the “mother-tongue principle.” It’s a subject on which most […]
The scaling of apps and SaaS across the globe can happen breathtakingly fast. WhatsApp, whose pace of user growtheclipsed that of Google, Facebook, and Twitter, now has a billion monthly active users all around the world. Exponential global growth inevitably requires a sophisticated approach to product internationalization. Beyond the localization of the user interface and marketing material, which […]
