Thanks to globalization, it’s very likely that at some point you’ve found yourself faced with a line of text written in a language you couldn’t quite identify. Maybe in the international section of a grocery store, or on Facebook, for example. “What the heck is this language?” you ask yourself. To get the answer, often […]
5 Tips for Taking your Business Global By Anne Connor The Coca-Cola Company is the leading beverage maker in China’s $69 billion soft drink market, but the story might have been quite different if it weren’t for some smart and localized brand management at the very beginning of its foray into the country. Protecting the […]
As the digital age continues to connect the global community, companies of all sizes are finding it easier than ever to expand their borders and do business internationally. “With the most significant population growth and increases in purchasing power occurring in parts of the world where English is either not spoken or is not the […]
