Around 70 million people – including Bill Gates – have signed up for the language learning app Duolingo. The app has received plenty of media attention, and its creators claim that it can help anyone with a smart phone learn a new language. The app is free, and promises all kinds of cutting edge features, such as adaptive algorithms to suit […]
Bilinguals get all the perks. Better job prospects, a cognitive boost, and even protection against dementia. Now new research shows that they can also view the world in different ways depending on the language they are operating in. In the past 15 years there has been an overwhelming amount of research on the bilingual mind, with the […]
For most of you, customers can come to you from any country in the world. That means all of your potential customers — the people visiting your website, reading your blog posts, and clicking on your calls-to-action — might speak a myriad of different languages or live in totally different time zones. Once they reach your content, how […]
