Seven billion. According to most estimates, our global population currently stands at a little more than seven billion people. English is the third most widely spoken language, but it’s only the native language for about 5% of the world’s population. In fact, only about 30% of the world’s population speaks English with some degree of competency. This reality may make the […]
When marketers take their brand positioning and messages global, a lot can be lost in translation. Although brands are thinking and behaving more globally than ever before, due to the connective tissue of digital, many are still repurposing communications for different geographies and cultures at the executional phase or with mere language translation. However, as […]
A century from now, expect fewer but simpler languages on every continent It isn’t an accident that the Bible’s tale of the Tower of Babel presents multilingualism as a divine curse meant to hinder our understanding.In 1880 a Bavarian priest created a language that he hoped the whole world could use. He mixed words from […]
