Post di Elio Esposito

Debunking Translation Myths in Marketing

The national and global markets are always growing. They are now becoming more diverse than ever before, and that means staying attuned to language trends. Many companies that are working to appeal to a larger audience are having their content translated so multiple demographics will have access to it. Let’s look at some of the […]

Alphatrad Worldwide is awarded a contract with the EU Translation Centre for the provision of legal texts through 2018

On June 17, 2014, the Translation Centre for the Bodies of the European Union awarded us a contract for provision of translation and revision services to its institutional customers in the legal field. Our economic, financial, technical and professional capacity, and the absence of conflict of interest for winning the tendered contract were screened carefully. Alphatrad Worldwide emerged […]

Word Magic: How Much Really Gets Lost in Translation?

Once, in a restaurant in Italy with my family, I occasioned enormous merriment, as a nineteenth-century humorist would have put it, by confusing two Italian words. I thought I had, very suavely, ordered for dessert fragoline—those lovely little wild strawberries. Instead, I seem to have asked for fagiolini—green beans. The waiter ceremoniously brought me a plate of […]