Alphatrad Worldwide warmly welcomes the judgment findings of case no. T-538/12, which restates our brand legitimate strength and widespread recognition on the language services market. On 16/01/2014, the General Court of the European Union confirmed the two previous rulings of OHIM’s Cancellation Division and Board of Appeal – issued respectively on 30 June, 2010 and […]
Sixty years ago this week, scientists at Georgetown and IBM lauded their machine translation “brain,” known as the 701 computer. The “brain” had successfully translated multiple sentences from Russian into English, leading the researchers to confidently claim that translation would be fully handled by machines in “the next few years.” Fast forward six decades, and MIT Technology […]
For U.S. businesses to succeed overseas, they have to appeal to their international consumer base. However, if not done correctly, marketing to foreign customers can have disastrous outcomes. Many U.S. businesses have learned the hard way that an ad or marketing campaign that worked stateside may not have the same charm when translated into a […]
