For U.S. businesses to succeed overseas, they have to appeal to their international consumer base. However, if not done correctly, marketing to foreign customers can have disastrous outcomes. Many U.S. businesses have learned the hard way that an ad or marketing campaign that worked stateside may not have the same charm when translated into a […]
Globalization isn’t new, but where you’re growing might be. Most brand managers know that market opportunity exists in traditional emerging markets like China, Brazil and India – as well as new emerging markets that include the Philippines, Indonesia, Thailand, Peru, Chile and Colombia. “Customer intimacy” is that lofty and important goal that you hear marketers […]
Google Translate and other popular translation platforms often provide unintentionally sexist translations where, among other things, doctors are men and teachers are women. The reason why has to do with a complex mix of algorithms, linguistics, and source materials. Google Translate is the world’s most popular web translation platform, but one Stanford University researcher says it doesn’t really understand […]
