Latest News & Articles
We welcome you to the Alphatrad Worldwide blog which will provide you with the latest news and interesting articles on the language services and internationalization industry.
How to Identify Your Target Audience for Better Marketing
What is a target audience? And why does your specific target audience matter? That’s what we’re going to cover today. When you’re in business, you serve a specific segment of the population. Too often, when an entrepreneur gets asked who the target audience is, they answer, “Everyone.” That’s almost never the case. Instead, you have […]
Are bilinguals better language learners?
It is easy to assume that bilinguals are better at adding another language to their repertoire. But is that always true? Evidence from English language learning in multilingual classrooms in Europe School children in European countries such as Germany all study English as a foreign language as part of their education. Most of these school children […]
Lessons in Building a Language Industry Startup
Conventional wisdom shows that two-thirds of startups will stall at some point within the VC investment process and fail to secure follow up funding or exit. Less than 1% will ever become unicorns with valuations exceeding USD 1bn. At SlatorCon San Francisco 2018, Slator Co-Founder Andrew Smart talked to a panel of startup founders and leaders within the […]
