Latest News & Articles
We welcome you to the Alphatrad Worldwide blog which will provide you with the latest news and interesting articles on the language services and internationalization industry.
Is process standardization the right strategy for LSPs?
More and more, customers require a level of specialization and customization from their localization vendors. This means that it is often not enough for LSPs to offer a solid service – they need to be able to adapt that service to fit the specific needs of their customers. Of course, at the lowest possible cost. […]
A Translator’s Reckoning With the Women of the Odyssey
Many readers of the Odyssey want Penelope, Odysseus’ strong-willed wife, to fit the ideal of an empowered woman.Artwork by Louis-Jean-François Lagrenée. Photograph by Paul Fearn / Alamy Since I completed my translation of the Odyssey, which is the first published version of Homer’s epic in English translated by a woman, readers have often assumed that […]
Why do human beings speak so many languages?
People currently speak 7,000 languages around the globe. The thatched roof held back the sun’s rays, but it could not keep the tropical heat at bay. As everyone at the research workshop headed outside for a break, small groups splintered off to gather in the shade of coconut trees and enjoy a breeze. I wandered […]
