ÚLTIMAS NOTICIAS & ARTÍCULOS

Le damos la bienvenida al blog de Alphatrad Worldwide, que le ofrecerá las últimas noticias y artículos interesantes relacionados con los servicios lingüísticos y la industria de la internacionalización.

Majority of Marketers Unsatisfied with Localization But Fail to Prioritize It in Budget

Most marketers are unsatisfied with the way their teams are localizing branded content for different markets, yet fail to prioritize this need in their budgets, a new CMO Council report revealed. According to the report, 63% of marketers feel they’re “not doing well at all,” “need improvement,” or “getting better” when asked how effectively they […]

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