Latest News & Articles
We welcome you to the Alphatrad Worldwide blog which will provide you with the latest news and interesting articles on the language services and internationalization industry.
The Foolproof Guide to Build Your Personal Brand & Credibility
Your personal branding is very evident by your social media and online presence. Each time someone Googles your name, what shows up in the search results is a direct reflection of your personal brand. Your personal branding either conveys professionalism, trust and credibility…or it doesn’t. The boom in popularity of social media sites has made […]
Majority of Marketers Unsatisfied with Localization But Fail to Prioritize It in Budget
Most marketers are unsatisfied with the way their teams are localizing branded content for different markets, yet fail to prioritize this need in their budgets, a new CMO Council report revealed. According to the report, 63% of marketers feel they’re “not doing well at all,” “need improvement,” or “getting better” when asked how effectively they […]
Why do human beings speak so many languages?
People currently speak 7,000 languages around the globe. Michael Gavin, CC BY-ND The thatched roof held back the sun’s rays, but it could not keep the tropical heat at bay. As everyone at the research workshop headed outside for a break, small groups splintered off to gather in the shade of coconut trees and enjoy a […]