Latest News & Articles
We welcome you to the Alphatrad Worldwide blog which will provide you with the latest news and interesting articles on the language services and internationalization industry.
Think Global, Content Local: the Key to International Content Marketing Success
Think Global, Content Local: the Key to International Content Marketing Success It’s the elephant in the room. The internet has enabled a global audience to potentially see your product and service offerings. We are all international businesses now. Supposedly. But it hasn’t quite worked out that way. I think we are still struggling to figure […]
Why Translating Your Website is the Next Big Thing in Marketing
A few years ago, targeting a local audience was highly effective in online marketing. It has made it easier for online brands to rank in search engines, relate to their target audience, provide consistent customer support, geo-target their content, and deliver products or services. But in business, change is an inevitable element that kept companies […]
For Rare Languages, Social Media Provide New Hope
Ojibwe.net contributor Margaret Noodin says having a presence on websites like Facebook gives the group a chance to reach younger generations. The group seeks to preserve Anishinaabemowin, an endangered Native American language. Facebook At a time when social media users, for no particularly good reason, are trading in fully formed words for abbreviations (“defs” instead of […]
