ÚLTIMAS NOTICIAS & ARTÍCULOS
Le damos la bienvenida al blog de Alphatrad Worldwide, que le ofrecerá las últimas noticias y artículos interesantes relacionados con los servicios lingüísticos y la industria de la internacionalización.
Adapting to cultural contexts is key
When marketers take their brand positioning and messages global, a lot can be lost in translation. Although brands are thinking and behaving more globally than ever before, due to the connective tissue of digital, many are still repurposing communications for different geographies and cultures at the executional phase or with mere language translation. However, as […]
What the World Will Speak in 2115
A century from now, expect fewer but simpler languages on every continent It isn’t an accident that the Bible’s tale of the Tower of Babel presents multilingualism as a divine curse meant to hinder our understanding.In 1880 a Bavarian priest created a language that he hoped the whole world could use. He mixed words from […]
Language learning: what motivates us?
LAST week’s Johnson column celebrated “National Grammar Day” with some thorny grammatical issues: the uses of which versus that, the plural of words borrowed from foreign languages and how to handle one of those things that drive(s) me crazy. All defy attempts to impose hard-and-fast rules, because perfectly good grammar (as practised by the best English writers) points in more […]
