Latest News & Articles
We welcome you to the Alphatrad Worldwide blog which will provide you with the latest news and interesting articles on the language services and internationalization industry.
11 Ways to Make Your Content Appealing to International Audiences
For most of you, customers can come to you from any country in the world. That means all of your potential customers — the people visiting your website, reading your blog posts, and clicking on your calls-to-action — might speak a myriad of different languages or live in totally different time zones. Once they reach your content, how […]
6 Key Steps to Global (Marketing) Domination
Seven billion. According to most estimates, our global population currently stands at a little more than seven billion people. English is the third most widely spoken language, but it’s only the native language for about 5% of the world’s population. In fact, only about 30% of the world’s population speaks English with some degree of competency. This reality may make the […]
Adapting to cultural contexts is key
When marketers take their brand positioning and messages global, a lot can be lost in translation. Although brands are thinking and behaving more globally than ever before, due to the connective tissue of digital, many are still repurposing communications for different geographies and cultures at the executional phase or with mere language translation. However, as […]
