Latest News & Articles
We welcome you to the Alphatrad Worldwide blog which will provide you with the latest news and interesting articles on the language services and internationalization industry.
Combining software with human intelligence to improve translation
Stanford computer science graduate student Spence Green is first author on two studies about blending human and machine intelligence for language translations. Computer scientists at Stanford have created a language translation system that allows bilingual humans to translate text faster and more accurately than is currently possible. This hybrid approach, which blends human and machine […]
Localized Slogans: When Language Translation Gets Tricky
A slogan. It seems pretty straightforward. Translating a couple words or even a sentence shouldn’t be all that complicated, right? And yet we’ve seen countless examples of mistranslated slogans—from big global brands—that illustrate just how tricky translating slogans can be. Anybody recall Pepsi’s “Come alive with the Pepsi generation” tagline being translated into “Pepsi brings […]
How the Nuremberg Trials Changed Interpretation Forever
Lynn Visson was a UN interpreter during the height of the Cold War. She can still rattle off grandiose Soviet titles like it was yesterday. “General Secretary of the Central Committee of the Communist Party — you had that practically memorized,” Visson recalls. After 23 years, she’s still at it, interpreting from French and Russian […]
