ULTIME NOTIZIE & ARTICOLI
Ti diamo il benvenuto al blog di Alphatrad Worldwide che ti fornirà le notizie più aggiornate e articoli interessanti sui servizi linguistici e l’industria dell’internazionalizzazione.
Translation error sees ASDA supermarket mistakenly offer free alcohol to customers
The sign was supposed to guide shoppers to Credit: Wales News Service A translation blunder at a supermarket caused it to accidentally promise free alcohol to customers. The sign was supposed to guide shoppers to “alcohol-free beer” at the Asda supermarket in Cwmbran. But translators on the beer aisle wrote “alcohol am ddim” – meaning alcohol […]
15 Stats & Facts on Why Localization Is About Global Survival
Our ability to understand other cultures and communicate with people across the globe in their native tongues enables us to make the most of our ventures into new markets. To better understand the growing importance of localization in today’s interconnected world, we’ve compiled stunning stats and facts that will make you reconsider your global growth […]
Translation errors force Osaka metro websites offline
Image copyright: GETTY IMAGESImage caption: Passengers were told to take the ‘Sakai muscle’ line Osaka’s metro network has shut down its foreign language sites after users noticed some odd translations. Among the errors on its English page was the literal translation of Sakaisuji line as “Sakai muscle”. Many Japanese businesses are trying to make themselves accessible for […]
