Copywriting is writing copy (text) for the purpose of advertising or marketing. The copy is meant to persuade someone to buy a product, or influence their beliefs.

Copywriters are similar to technical writers and their role may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter writes an ad to sell a car, while a technical writer writes the operator’s manual explaining how to use it.

The Internet has expanded the range of copywriting opportunities to include web content, ads, emails, blogs, social media and other forms of electronic communications. However, writing for the web is very different to writing for other media, tending to be more succinct than traditional advertising. Other stylistic nuances also come into play. The Internet has also brought new opportunities for copywriters to learn their craft, conduct research and view others’ work.

How can we help you

• Our team of domain-expert copywriters will create captivating and exact copy aimed to your target markets’ needs, without being set to convey a flat source text.
• Working to your instructions, we will be translating the web content for your website which will include among our objectives the achievement of higher rankings in search engines. We will then run an “organic” search engine optimization (SEO), providing the strategic placement and repetition of keywords and keyword phrases on your web pages, and writing in a manner that human readers would consider normal.
• Our team of copywriters will help you to create your direct mail pieces, taglines, jingle lyrics, online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media pages.  

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